Olympic Games
Latest Features
China Mobile rights spree doesn’t herald new boom, but raises hopes for competition
FREE | Latin America Data Report, 2019
Latin America Data Report, 2019
Kwesé agrees repayment plan with rights-holders after pay-television flameout
Watching Brief (Vol.131) Special Focus: 2016 Olympic Games
David Svenson, research analyst for SportBusiness Intelligence, examines television audiences in selected European markets for the 2016 Olympic Games.
NBC Sports sets new Olympics ad sales record for Tokyo 2020
NBC Olympics renews Snapchat deal for Tokyo 2020
Seven and Optus team up to offer Tokyo 2020 in 4K
Olympic Channel launches on TikTok
Features
Attempted coup and Süper Lig talks leave other rights-holders waiting for coverage
Political turmoil, arguments over price and the beginning of Turkish Süper Lig negotiations has created a logjam in the Turkish sports-rights market, badly affecting rights-holders including the International Olympic Committee and the English Premier League.
SportsMax back in saddle with Games in the Caribbean
Pay-television broadcaster SportsMax approximately doubled the value of the Olympics in the Caribbean in order to win rights to the 2018 and 2020 Games.
CCTV strikes Olympic digital deals
Chinese state broadcaster CCTV has recouped CNY200m (€27.3m/$30m) of its outlay on the Rio Olympics in digital rights deals this week.
Česká Televize pays more for 2018 and 2020 Games
Czech public-service broadcaster Česká Televize acquired rights to the 2018 and 2020 Olympic Games from Discovery Communications this week, paying substantially more than the value of the 2014 and 2016 Games in the country.
MEDIA RIGHTS: From January 21 to February 3
Media rights clips from January 21 to February 3
IOC’s long-term trend continues with latest deal in Brazil
An eight-Games deal with Brazilian media group Globo has helped the International Olympic Committee lock in the gains of Rio 2016 for the long-term.
PSBs can buy volume and choice, but only one feed available
Many of Europe’s public-service broadcasters are likely to provide a similar amount of linear coverage of the Olympic Games from 2018 compared to previous editions, despite having lost out on the rights to Discovery Communications.
CBC pays small increase to extend IOC partnership
Canadian public-service broadcaster CBC paid a small increase to extend its deal with the International Olympic Committee to cover the 2022 and 2024 Games.
MEDIA RIGHTS: From August 27 to September 9
Media rights clips from August 27 to September 9
Timo Lumme, managing director of television and marketing, International Olympic Committee
Interview with Timo Lumme, the International Olympic Committee’s director of television and marketing, on Olympics rights deals signed in Asia, Mena and sub-Saharan Africa.