HomeNewsEsportsUnited Kingdom

Caffeine lands exclusive rights to Dignitas esports teams

UK esports organisation Dignitas has signed streaming platform Caffeine as its exclusive broadcast partner.

Under the multi-year deal, all official Dignitas team-focused content will be exclusively live streamed on Caffeine.

With access to the streamers and players on Dignitas’ six esports teams, Dignitas and Caffeine will produce original digital series that highlight popular teams, including Dignitas’ World Championship-winning Rocket League and female CS:GO outfits.

Caffeine will also become the official broadcast partner for Dignitas’ upcoming influencer initiative that will produce original content and live shows for leading influencers in gaming and pop culture.

Michael Prindiville, chief executive of Dignitas, said: “In Caffeine, we have found a partner that not only shares our love for gaming and esports but sports, music and pop culture as well. The confluence of these verticals is where the future of the industry is going.

“I see a future where traditional sports fans absorb live sports content just like gamers do – through the eyes and voice of their favourite influencers – creating yet another meaningful advancement in both the evolution of media and the bridge between sports and gaming.”

Caffeine, which is still in pre-release, features a growing catalogue of interactive gaming and esports content. Last month, the platform secured global streaming rights to the finals of various EA Sports Fifa 19 Global Series events, including the season-ending Fifa eWorld Cup 2019.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.