![Alessia Russo of England celebrates at the final whistle of the Uefa Women's Euro 2022 final. (Jonathan Moscrop/Getty Images,)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2023/07/womens-euro.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=413)
The new standalone company tasked with running the WSL and Women’s Championship, NewCo, should not settle for anything less than world leading standards for players, fans, staff and everybody involved in the women’s game;
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