After successive 70-per-cent rises in the last two cycles there were only two sets of circumstances in which the Premier League was likely to secure another increase in the value of its domestic live rights.
UK pay-television operator BT will maintain its investment in England’s Football Conference, the tier below the Football League.
Ofcom will be fighting a lonely battle in trying to convince the Premier League to make all of its matches available for live broadcast in the UK.
The Premier League has a “moral obligation” to provide greater funding for grassroots football from the proceeds of its domestic media-rights sales, the UK’s Labour party said this week.
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