HomeNewsBull RidingUSA

CBS Sports extends PBR rights to 2028

CBS Sports has extended its exclusive media-rights deal with Professional Bull Riders through 2028.

As part of the deal, CBS Sports will increase its live linear broadcast coverage of the series to nearly 20 hours from 2019 onward.

Pay-television broadcaster CBS Sports Network will air 28 events, including all four Majors each year.

CBS has held PBR rights since 2012.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.