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China’s DDMC renews LaLiga rights deal

Chinese sports and entertainment company Wuhan DDMC Culture Co has extended an agreement for rights to LaLiga, the top tier of Spanish club football.

The three-year deal covers rights in the Chinese mainland, Taiwan and Macau from 2022 until 2025.

DDMC already held LaLiga rights through to the end of the 2021-22 season as part of a five-year agreement signed in April 2018.

Financial terms of the new agreement were not disclosed but local news outlet Caixin Global said the initial five-year deal was worth an estimated €300m ($336m).