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Conmebol engages Irdeto in anti-piracy drive

The South American Football Confederation (Conmebol) has selected media protection company Irdeto to provide services to combat piracy of its live content and protect the brand of the governing body.

Irdeto will seek to protect content from the Copa Libertadores, Copa Sudamericana and Recopa club competitions, as well as the Copa América national team tournament.

Irdeto, which is based in the Netherlands but has offices in North America and Brazil, will monitor all matches from the competitions, including the Copa Libertadores final, and provide additional brand protection monitoring and services.

Conmebol commercial director Juan Emilio Roa said: “South American football attracts a global audience who expect great games and a premium experience, and the protection of the live signal quality of our matches and our brand, is crucial to this.

“Irdeto’s experience in the protection of live sports content and its ability to provide sophisticated online piracy detection technology combined with proactive services aimed at protecting our brand and taking down illegal content, makes it the perfect partner as the global interest in South American football continues to increase.”

Irdeto’s online piracy detection and cyber services provide detection and enforcement to safeguard content. The company employs a team of specialists and has previously worked with properties to quickly identify brand infringement and content theft, disrupt piracy and track down cybercriminals, pirates and their supply chains.

Bengt Jonsson, senior vice-president of sales and services at Irdeto, added: “The confederation understands the importance of combining cutting-edge technology with proactive services to ensure that illegal content streams are taken down quickly so substantial license investments are not devalued and consumers are not exposed to the dangers that come from illegal content sources and illegitimate brand infringements.”

Irdeto has previously worked with the English Premier League to protect the competition’s intellectual property.