The Constantin Sport Marketing division of the Constantin Medien media company has been rebranded as Sport1 Media and will relaunch with a new service and a new office, it has been announced.
The new name will bring the division under the umbrella brand of Sport1, the German sports broadcaster that is also operated by Constantin Medien.
As part of the renamed Sport1 Media division will be a “concept department” called Unit 360, which will offer a new brand activation service. Sport1 Media will also operate from a new branch office in Düsseldorf, Germany.
“With our new name, we are emphasising our clear focus on the umbrella brand Sport1,” Sport1 Media chairman of the management Patrick Fischer said. “For our customers and their brands we will create on the Sport1 platforms – and in future also beyond those – even more specific presentation possibilities in a unique environment, because no other content fascinates people and excites emotions the way sports does.”
Unit 360 will be launched by the end of this year, with the Düsseldorf office set to open in the first quarter of 2015.