London-based digital media company Copa90 has agreed a partnership with social media platform Snapchat to deliver youth-orientated content during the 2018 Fifa World Cup national team football tournament.
Starting on June 2, Copa90 will deliver 45 daily editions in English, French, Arabic, German and Spanish. The on-the-ground content will be made available globally, with the exception of the United States.
The Drum website said the content will aim to show Russia’s World Cup from the perspective of young fans, adding that Snapchat plans to sell advertising for the Copa90 Stories during the competition.
James Kirkham, head of Copa90, said: “This new generation is accelerating a shift in power in football – away from traditional media formats and voices of authority that encourage passive content consumption.
“Increasingly, modern football fans are consuming football content and having their football conversations away from traditional platforms where that conversation feels more genuine and authentic – and an antidote to the shift towards algorithmic control in other aspects of their daily life.”