The Cricket Australia governing body has agreed a three-year partnership with telecommunications firm Optus under which video of some of the national team’s greatest historic matches will be digitised and made available to its customers.
The agreement will provide on-demand highlights of historic and classic matches, with exclusive interviews and fresh insights from the players at the centre of the content made available to Optus customers.
The new deal will also provide free access to the Cricket Australia Live Pass for Optus customers from October 29, bringing them live streaming of the Australian summer of international and Big Bash League Twenty20 cricket.
Customers on eligible Optus mobile plans will be able to stream the coverage without any data charges counting against their download allowances.
CA chief executive James Sutherland said: “The cricket content on our digital properties is being consumed in record numbers by fans around the world and we’re glad that through this new partnership we can offer Optus customers a range of live and exclusive content developed just for them.
“This is a very exciting partnership for Australian cricket and in many ways helps support the game’s privileged position as Australia’s favourite sport.”