DAZN opts for hefty subscription price increases in Germany, Japan

DAZN Group has introduced sizeable price increases in Germany and Japan, two of the OTT subscription broadcaster’s major markets, following high-profile football rights additions and sports rights renewals in the two countries.

In simultaneous announcements, DAZN has doubled its monthly subscription price from €14.99 ($16.91) to €29.99 in Germany and introduced a 56-per-cent price hike in Japan, rising from ¥1,925 ($16.84/€14.93) per month (including tax) to ¥3,000.

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