DAZN has agreed a five-year deal with social media star KSI and his promotional company Misfits Boxing in an agreement that the subscription sports broadcaster claims is indicative of a commitment to attract new, younger audiences to the platform.
The deal, in association with promoters the Sauerland brothers and the Wasserman Boxing promotion and KSI's Proper Loud management team, will see all KSI fights and MF & DAZN: X Series events broadcast exclusively on the platform for the next five years.
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