HomeNewsFootballUSA

DC United signs deal with OTT streaming service FloSports

DC United has signed a multi-year contract with subscription-based OTT service FloSports to carry its non-nationally-televised games.

The deal, which includes English- and Spanish-language broadcasts, represents the first agreement for the Austin-based startup with a major professional sports league. Financial terms were not disclosed.

The company is launching a dedicated soccer outlet launching called FloFC, which will house DC United games, as well as original programming and exclusive content such as behind-the-scenes access and pre-season training coverage.

A number of MLS teams have secured deals with OTT platforms. Chicago Fire have a partnership with ESPN+ while LA FC, Seattle Sounders and Orlando City have deals with YouTube TV.

A subscription to FloSports costs $150 annually or $30 per month but a reduced rate for DC United games only is likely to be introduced.

“The decision was very much based on what our options were and what was going to best for our fans to really connect with the team,” said Sam Porter, United’s senior vice-president for business and legal affairs. “What FloSports is going to offer is more in-depth coverage and story lines around the team on a year-round basis.

“When you look at all the cord-cutting that is going on, it’s really not as radical as it would have been a couple of years ago.”

Most recent

The English Premier League effectively softened its opposition to joint bids in its 2019-20 to 2021-22 rights sale in the Caribbean, agreeing a deal with a company specifically set up for the acquisition by telco Cable & Wireless Communications and mobile operator Digicel, the two main players in the region.

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.