The deals are a major step towards Canal 9 hitting the 60-per-cent penetration target it needs as a requirement for its biggest sports rights property – a package of 60 matches from top-tier domestic football’s SAS Ligaen. When plans for the channel were first announced in March, both Telia Stofa and YouSee – Denmark’s biggest cable operator – said they were not interested in including the channel on their platforms. Canal 9 launches on July 17.