The channel will have the rights for domestic league football as well as coverage of the European leagues. It has acquired the exclusive rights for Spain’s La Liga for the next three years and has agreed to sublicense matches from Germany’s Bundesliga and the English Premier League from pan-European broadcaster Eurosport.
The costs of launching and operating the channel were reported to be €1.4 million this year, €1.8 million in 2010, and €1.5 million in 2011.