EBU, France Télévisions land women’s Tour de France, Zwift to be presenting sponsor

Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation training platform Zwift signing on as a presenting sponsor of the newly-created women’s cycling event.

Eurovision Sport, the Geneva-based sports arm of the European Broadcasting Union (EBU) consortium of mainly public-service broadcasters, has reached an agreement ASO to show the race in 54 European countries.

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