EBU extends Tour de France rights with fresh ASO deal

The European Broadcasting Union consortium of public-service broadcasters has agreed a four-year extension to its rights deal for the Tour de France under an agreement that also includes the other leading cycling events organised by Amaury Sport Organisation.

The deal with ASO covers the 2020, 2021, 2022, and 2023 editions of the ‘Grand Tour’ race, along with Paris-Roubaix, Flèche Wallonne, Liège-Bastogne-Liège, Paris-Nice, Critérium du Dauphiné, Paris-Tours and Eschborn-Frankfurt.

The international signal for the EBU’s content will be produced by French public-service broadcaster France Télévisions, apart from Flèche Wallonne and Liège-Bastogne-Liège, whose signal will be provided by Belgian counterpart RTBF.

From this year, Tour de France viewers throughout Europe will enjoy 105 hours of coverage, compared to 80 last year, because, for the first time in the history of the event, France Télévisions and ASO are producing an international signal for all stages in their entirety.

“This new agreement consolidates the EBU’s unrivalled position as a major media partner for the greatest cycling races in the world,” Stefan Kürten, executive director of EBU Sport, said.

The 2017 Tour commenced in Dusseldorf, Germany on Saturday and will run through to July 23.