The European Handball Federation has reported a significant increase in digital viewing for its recent Women’s Euro 2018 tournament in France.
The EHF said that, with the support of the Infront agency, more than 20 million videos were viewed on the event’s digital and social channels, including the federation’s OTT platform, ehfTV.com.
The volume of videos represented a 43% increase in comparison with the previous edition of the tournament in 2016.
The federation also said that last year’s tournament was the first under its auspices to use video content created by artificial intelligence. The technology allowed 1,889 videos to be shared across the EHF’s digital platforms, as well as media companies, federations and other partners.
In total, 2,375 pieces of content generated 941,000 engagements during the tournament – an 80-per-cent increase on the 2016 competition.
There were also 30,000 downloads of the official event app.
The EHF said that the tournament’s cumulative audience reached 696 million – a total only bettered by the Women’s Euro 2014 event.