European Handball Federation (EHF)
Interview with Kim Mikkelsen, SVP group head of sports at Nordic Entertainment Group, about the company’s host of media-rights deals in recent weeks, including English Premier League, Formula One, International Handball Federation and European Handball Federation agreements.
The European Handball Federation has increased the value of its global media and marketing rights by up to 300 per cent in a new deal with a joint venture comprised of the Infront agency and digital media company Perform.
The European Handball Federation is expected to secure a large increase in the value of its club competition and national team media and marketing rights, with bids due in six weeks.
Germany’s football federation is set to earn about 35 per cent more from domestic media rights to its knockout cup competition, with deals to be announced in the coming weeks.
The European Handball Federation saw the value of its Champions League rights in Germany rebound in a new deal with Sky Deutschland, following a drop in the previous cycle.
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