Eliasch: FIS media rights centralisation is a question of when, not if

Eliasch during Head press conference at 2018-19 FIS Alpine Ski World Cup in Kitzbuehel (Photo by Klaus Pressberger/SEPA.Media /Getty Images)
Eliasch during Head press conference at 2018-19 FIS Alpine Ski World Cup in Kitzbuehel (Photo by Klaus Pressberger/SEPA.Media /Getty Images)

The centralisation of international broadcast rights to the FIS World Cup series is a question of “when, not if”, according to Johan Eliasch, the International Ski Federation (FIS) president, despite the fallout over existing rights ownership and ongoing doubts among leading national associations.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here