![Eliasch during Head press conference at 2018-19 FIS Alpine Ski World Cup in Kitzbuehel (Photo by Klaus Pressberger/SEPA.Media /Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2022/10/GettyImages-1089533976.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
The centralisation of international broadcast rights to the FIS World Cup series is a question of “when, not if”, according to Johan Eliasch, the International Ski Federation (FIS) president, despite the fallout over existing rights ownership and ongoing doubts among leading national associations.
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