ESPN is expanding its sports betting footprint in the United States with the launch of new digital show Bet and a YouTube channel dedicated to sports betting content.
The move comes shortly after the opening of a new ESPN-branded studio at the LINQ Hotel & Casino in Las Vegas following a multi-year partnership with Caesars Entertainment and the return of sports betting television program Daily Wager.
Bet, which is co-hosted by Joe Fortenbaugh and Tyler Fulghum, will stream three nights per week on digital platforms and will be available for live and on-demand viewing on the ESPN App and on ESPN’s social media feeds on YouTube, Facebook and Twitter.
Meanwhile, the ESPN Sports Betting YouTube channel will contain segments from Daily Wager, SportsCenter and other programs.
ESPN also recently launched the digital show Bettor Days, which is presented by Mike Greenberg on ESPN+.
“Bet will allow us to connect with fans and drive the conversation in a way that leverages what we do best on social and digital platforms,” said Mike Foss, ESPN’s senior director of digital & social video and social content.
“We have seen tremendous success and growth in our slate of digital shows in 2020. Bet will showcase an amazing new studio in The LINQ and we are tremendously excited about delivering a new live and interactive show core to our audience expansion priority,” Foss said.