The NBC Sports Group division of US media group NBCUniversal has extended and expanded its partnership with internet company Yahoo.
The new partnership, the length of which was not disclosed, will bring more video content to Yahoo and NBC Sports viewers, including English Premier League football highlights, NBC Sports Regional Network team reports, and content from pay-television platform Golf Channel. It also extends the reach of the digital and on-air offerings beyond desktop to mobile and social networking service Tumblr.
Yahoo Sports and NBC Sports Digital will continue to collaborate on premium sports news and events coverage both online and on-air on NBC, NBCSN, Golf Channel, NBC Sports Regional Networks,NBCSports.com and Yahoo, while maintaining separate sites and editorial control of their respective newsrooms and digital properties.
Rick Cordella, senior vice-president and general manager of digital media at NBC Sports Group, said: “This partnership extends the digital reach of both sides, and allows us to collaborate on the creation of widely-consumed, cross-platform content, particularly around short-form video and fantasy sports.”