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ESPN ‘targets status’ as streaming hub connecting all live sports

(by Kevin Abele/Icon Sportswire via Getty Images)

US sports broadcaster ESPN is reported to be considering introducing a service whereby it would direct users to other streaming platforms in an effort to position itself as the “TV guide of live sports”.

The Disney-owned broadcaster has held talks with major sports leagues and media partners, according to CNBC, citing people familiar with the matter, about launching a feature on ESPN.com and its free ESPN app that will link users directly to where a live sporting event is streaming.

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