US sports broadcaster ESPN has signed a video content partnership with internet company Google for the 2014 Fifa World Cup national team football tournament.
Under the partnership, Google searchers will be able to access links to the ESPN FC website for highlights right after they happen during games across computers, smartphones and tablets.
Additionally, links to live matches on the WatchESPN live streaming application will be featured in search queries with the intent to watch a live World Cup match.
The agreement with ESPN marks the first fresh in-game video highlights integration for sports on Google Search.
Videos will be available to users of Google.com or the Google Search app located in the United States.