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EXCLUSIVE: A-Leagues upgrades data-driven content capability with Stats Perform

Sydney FC supporters sing during the A-League match against n Western Sydney Wanderers on November 20, 2021. (Photo by Mark Kolbe/Getty Images)

Sports data firm Stats Perform and A-Leagues have agreed a three-year deal, beginning with the 2021-22 season, to create new, data-driven content for the leagues’ media channels.

Speaking exclusively to SportBusiness, Stats Perform said the agreement will allow the A-Leagues to deliver world-class data-driven content to its fans and media partners, on a par with that published by leading global sports organisations.

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