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BeIN lands exclusive rights to Austria’s ÖFB Cup final

Pay-television broadcaster beIN Media Group has secured exclusive rights across multiple international territories to tonight’s final of the ÖFB Cup, the national knockout clubs tournament in Austria.

The clash between Red Bull Salzburg and Austria Lustenau will be broadcast by beIN across the Middle East and North Africa, Canada, USA, Turkey, Asia, Australia and New Zealand.

The rights deal was brokered by Hogmore Media, the football media rights agency, on behalf of the Austrian Football Federation (ÖFB).

Announcing the deal, beIN said: “With limited professional sport being played anywhere in the world since the start of March due to the global coronavirus pandemic, Red Bull Salzburg versus Austria Lustenau is the first domestic cup final being played since the safe resumption of live sport, and is likely to attract a large audience on beIN’s global network with fans hungry to watch competitive action once again.”

Richard Verow, chief sports officer at beIN Media Group, added: “After an incredibly challenging few months for everyone, we’re absolutely delighted that live sport is returning safely to our screens, which will bring much needed joy and excitement to households all across the world.

“After seeing historic-high viewing figures when the Bundesliga returned a few weeks ago on beIN Sports, we can’t wait to broadcast the UNIQA ÖFB Cup Final across our global network so that sports fans can once again join in with the action and watch a trophy be lifted.”