Online streaming company PPTV has acquired rights in China for football’s English Premier League.
The deal, which was first reported by TV Sports Markets late yesterday (Thursday) afternoon, will run for three seasons, from 2019-20 to 2021-22.
The league launched an early tender in September in an effort to reap the benefits of China’s buoyant media-rights market. The tender covered platform-neutral rights for all 380 matches per season.
Premier League rights in China and Macau are currently held by the Super Sports Media Group in a six-year deal running from 2013-14 to 2018-19.
PPTV is owned by Chinese electronics retailer Suning, which acquired Italian Serie A football club Inter Milan in June.