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FA confirms IMG, Pitch deals for FA Cup

England’s Football Association has confirmed international media-rights deals with the IMG and Pitch International agencies covering the FA Cup domestic knockout tournament.

The FA said that it had signed a memorandum of understanding with Pitch to cover western Europe, the Middle East and North Africa, and with IMG for the rest of the world.

The deals will run for six years, from 2018-19 to 2023-24.

TV Sports Markets reported last week that the FA’s deals with IMG and Pitch, which exclude the UK, are worth a total of more than $1bn (€892m), or $167m per season.

The FA has adopted a new strategy of opening up the rights to international agencies and broadcasters rather than selling the rights on a market-by-market basis.

FA chief executive Martin Glenn said: "This is a hugely significant deal for the FA as a not-for-profit organisation. It means we will be able to invest even more than we currently do in pitches, facilities and participation programmes to make football available for all.

“It is not overstating it to say that it could have a transformational impact on what we are able to achieve across the country. It also underlines the global popularity of the FA Cup, with its history and tradition it has the remarkable ability to create fantastic stories and inspire fans, players and clubs to believe anything is possible.”