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Facebook to set live streaming first with NBA programming

Social media platform Facebook will simulcast its first-ever live sports programming tomorrow (Thursday) by covering the NBA Real Training Camp featuring the North American basketball league’s Cleveland Cavaliers franchise.

The league’s NBA Digital division will debut the Facebook initiative from 11am to 1pm ET on Thursday.

The special edition of the show – providing exclusive access during Cleveland’s practice and interviews with players, coaches and front office personnel – will be simulcast live on the NBA TV Facebook page, along with NBA TV, the cable and satellite television broadcaster operated by the league, and NBA.com.

“We have a long history with Facebook and are excited to team up with them for another first of its kind initiative, as we bring the excitement of Real Training Camp with head coach David Blatt, LeBron James and the Cleveland Cavaliers to an even broader audience,” Albert Vertino, general manager of NBA Digital and senior vice-president of programming for Turner Sports, said.

“Our goal is always to provide the most compelling content for our fans any way they choose to consume it and this initiative will expand the visibility of this quality daytime programming.”

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