FIH eyes more free-to-air deals as profits grow

India's Harmanpreet Singh in the FIH Test Series v Australia. (Photo by Mark Brake/Getty Images for Hockey Australia)
India's Harmanpreet Singh in the FIH Test Series v Australia. (Photo by Mark Brake/Getty Images for Hockey Australia)

The International Hockey Federation (FIH) wants to prioritise media rights deals with more free-to-air broadcasters in a bid to grow exposure for the sport, after the governing body recorded a second consecutive year of profit.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here