FloSports signs two-year 3×3 basketball partnership deal with Fiba

Texas-headquartered streaming service FloSports has signed a two-year deal with the International Basketball Federation (Fiba) covering a range of its 3×3 tournaments.

The Fiba 2019 3×3 World Cup and World Tour, and 2020 Olympic Qualifying Tournaments will all be broadcast on FloSports, both live and on-demand, on its basketball-specific FloHoops OTT platform.

FloSports told SportBusiness Media these rights only cover the US, Puerto Rico and Canada and are exclusive across those territories.

The first of the tournaments, the Fiba 3×3 World Cup, began on Tuesday in Amsterdam and ends on Sunday.

Basketball’s 3×3 format is growing in popularity and will make its debut at an Olympic Games next year in Tokyo. The 3×3 format is a smaller-scale variant of basketball, played with three players on either team and on one half of a regular-sized court.

FloSports has expanded its portfolio greatly this year, securing streaming rights to both the Boston and London marathons, while signing streaming deals with two MLS football teams.

It has also secured a $47m cash injection after closing a funding round earlier this month.