Pay-television broadcaster Fox Sports Latin America has bolstered its coverage of the NFL American football league by acquiring rights to the Thursday Night Football package in Mexico and Central America.
The agreement marks the first time Thursday Night Football will be broadcast in Spanish in the region. Fox Sports will broadcast every Thursday Night Football game live. Each live broadcast will be accompanied by Fox’s original production, ‘Impacto NFL’ before and after each game.
The deal means that for 2015-16, NFL fans in Central America and Mexico will be provided with live broadcasts of 96 games on Fox Sports, Fox Sports 2 and via Fox’s authenticated digital platform application, Fox Play, including four pre-season games, 69 regular-season Sunday games and 16 Thursday Night Football games, as well as the play-offs, Pro Bowl and Super Bowl 50, which will take place on February 7.
Michael Markovich, vice-president of international media for the NFL, said: “We believe our joint promotional efforts will not only amplify the start of the football week on Thursday nights, but also raise the overall profile of NFL Network across Mexico and Central America, which remains a key priority market and fanbase for the NFL.”
Fox Sports’ opening Thursday Night Football broadcast will see the Denver Broncos take on the Kansas City Chiefs on September 17.