France Télévisions signs Snapchat partnership

French public-service broadcaster France Télévisions has partnered with social media company Snapchat to launch a new series of sport-focused videos.

The partnership has been signed to coincide with the Roland Garros tennis tournament, which got underway on Sunday. France Télévisions and Snapchat will publish a new episode every two days during Roland Garros.

Each episode will address a different theme, with videos to be playful or instructive and feature motion-design animations. An editorial team has been set up for the project.

Following Roland Garros, the next season of the initiative will be dedicated to the Tour de France cycling event, which runs from July 6-28.

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