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Bet365 expands deal with Genius Sports to include international NFL betting streaming rights

The Denver Broncos prepare to play the Los Angeles Rams at Empower Field at Mile High in August 2021. (Photo by Aaron Ontiveroz/MediaNews Group/The Denver Post via Getty Images).

Sports data company Genius Sports and bookmaker Bet365 have expanded their long-term agreement to cover an enhanced package of sports video content, including NFL betting streaming and data rights outside the US.

Bet365 was one of the first bookmakers to take Genius Sport’s official fast path data for the English Premier League, which it had secured as part of five-year deal with data rights-holder Football DataCo (FDC) from 2019-20 to 2023-24.

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