Sports data and technology company Genius Sports has agreed a partnership with computer festival DreamHack, which organises esports events.
The length of the deal was not disclosed, but it will result in Genius Sports distributing video streaming and data from DreamHack’s esports events in the regulated betting market globally, as well as helping the organisation protect its competitions from the threat of match-fixing.
Genius Sports will harness the collection of live statistics from all DreamHack-hosted esports events to supply data-driven solutions to the media industry, as well as offering data services and streaming to regulated betting operators.
As DreamHack’s official data and integrity partner, Genius Sports will also alert the organisation to suspicious betting patterns identified by its integrity monitoring system.
Moritz Maurer, head of esports at Genius Sports, said: “This partnership is the latest example of an esports rights holder taking control of the data that powers betting markets on their matches in order to protect its integrity.
“It’s also an exciting new commercial opportunity for DreamHack and one that we are in a unique position to facilitate through our unrivalled and highly regulated distribution arm.”