![Credit: Global Champions Tour](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2023/03/LGCT_MEXICO_300422_FG_6555-1.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=315)
Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global Champions League (GCL), has turned to the WePlay digital marketing agency in a bid to significantly boost its direct-to-consumer revenue streams.
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