Golden Boy Promotions has struck a deal with Facebook that will allow the social media platform to stream live coverage of a series of the promoter’s boxing events.
Under the deal, Facebook will show a minimum of five fight nights for free in the US via the Facebook Watch page – the platform’s video-on-demand service, as well as on a global basis via Golden Boy’s Facebook page.
The agreement also includes original boxing support programming.
The first card covered by the deal will take place on August 11 in California, where featherweight world champion Jesus Rojas will put his title on the line against Joseph Diaz Jr. in the main event.
The Golden Boy Media and Entertainment division will produce the live events and original programming.