Handball Bundesliga launches global streaming platform for dark markets

Christian O'Sullivan of SC Magdeburg with Ole Rahmel of SL Benfica in action during the EHF European League final on May 29, 2022 (by Gualter Fatia/Getty Images)

The Handball Bundesliga (HBL), organising body of the top two divisions of the sport in Germany, has announced the launch of a new global OTT streaming platform to showcase its competitions to territories not currently covered by broadcast rights deals.

HBL TV goes live ahead of tomorrow’s season-opening Super Cup game, which this year sees reigning Bundesliga champion SC Magdeburg take on DHB-Pokal winner THW Kiel.

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