The Havas Sports & Entertainment agency has been appointed as the international media rights and commercial partner of the upcoming ‘Fight of Champions’ boxing clash between Manny Pacquiao and Lucas Matthysse.
The WBA welterweight championship fight will take place in Kuala Lumpur, Malaysia on July 15 and Havas has secured the contract from promoter MP Promotions and Events.
The deal covers worldwide distribution, excluding Argentina, Canada, Costa Rica, Mexico and the United States, and includes media rights across all platforms and devices.
Havas Sports & Entertainment will also oversee a comprehensive range of sponsorship opportunities for the Fight of Champions. This includes Pacquiao and Matthysse’s marketing rights, event and venue branding, as well as on-air sponsorship.
Arnold Vegafria, head of sales and marketing for MP Promotions and Events, said: “This media distribution partnership underlines our commitment to leverage on this world-class sports event to raise Malaysia’s profile and bolster international tourism in major strategic territories worldwide.”