Horse racing media consultancy HBA Media has announced a two-year extension to its production and distribution contract with entertainment and real-estate company the Stronach Group, which owns and operates a number of racecourses across North America.
The two-year-deal sees HBA Media enter its third year managing international media-rights distribution for the Pegasus World Cup, North America’s ‘richest’ horse race. It will also produce a 60-minute international programme.
Henry Birtles, chief executive of HBA Media, said: “The Pegasus World Cup is a truly innovative horse racing concept; sport at the highest level blended with unrivalled entertainment; added to which there is a staggering $16m at stake. The Stronach Group has created this exceptional event and I am immensely proud that HBA Media continues to be a much-valued partner.”