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HBA Media distributes Melbourne Cup rights in over 120 territories

Next week’s Melbourne Cup horse racing event will be aired in over 120 territories around the world, with first-time broadcasters to include Eurosport India and SuperSport, the sub-Saharan African pay-television operator.

The international broadcast rights for the event have been sold by HBA Media, the horse racing media-rights agency. Other first-time broadcasters will include Polsat (Poland), Movistar (Spain), Sportdeutschland.TV (Germany) and beIN Sports (Turkey).

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