The International Triathlon Union has renewed its partnership with the IEC in Sports agency for the World Triathlon Series until 2020.
The Swedish-based firm will continue to be responsible for rights sales and host production of WTS live broadcasts, along with producing the series’ official magazine show.
To date, the ITU’s collaboration with IEC in Sports has resulted in the series being broadcast in more than 140 countries annually.
IEC in Sports’ extended contract with the ITU comes as part of a renewed partnership between its parent company Lagardere Unlimited and the federation. The current contract was due to expire in 2016.