The IMG College division of the IMG agency has extended its multimedia rights partnership with the athletics department of the University of Arkansas.
IMG College will continue to coordinate multimedia rights for the university’s Razorback Athletics teams as part of the new 10-year deal, which runs until 2028.
The partnership covers television and radio programming, digital advertising, media guides, corporate sponsorships, signage, at-event hospitality and playbills.
As part of the agreement, IMG College will also invest in technological enhancements at the university’s Donald W. Reynolds Razorback Stadium, Bud Walton Arena and Baum Stadium. The enhancements will provide each venue with free Wi-Fi.
IMG College first partnered with the University of Arkansas in 2008.