IMG College pens extension with University of South Carolina

The IMG College division of the IMG agency has extended its multimedia rights deal with the University of South Carolina in the US.

The new agreement will run for 10 seasons, from 2017-18 to 2026-27.

IMG College will continue to serve as the exclusive multimedia rights-holder of the university’s Gamecock Athletics department.

The agreement also includes the provision of business services such as licensing, stadium seating and ticketing.

In addition, IMG College will enhance signage on the central scoreboard and courtside LED ribbon board at the university’s Colonel Life Arena basketball facility, as well as the baseball scoreboard at the Founder’s Park ballpark and both the sideline and end zone LED ribbon bands at the Williams-Brice Stadium American football facility.