The Infront Sports & Media agency has extended its clips distribution deal with the International Ski Federation (FIS) for the 2013-14 and 2014-15 winter sports seasons.
Infront will continue to produce video news releases for all FIS Alpine, Cross Country, Ski Jumping, Nordic Combined, Snowboard and Freestyle World Cup events where it manages media rights.
Under the extended agreement, in order to more extensively promote the two youth oriented disciplines – the Snowboard World Cup and Freestyle Ski World Cup – broadcasters will continue to be provided with broadcast-standard clips coverage of these events free-of-charge.
As a service to the fans, snowboard and freestyle news programming will continue to be made available via the established dedicated players on the FIS website, which will see a complete overhaul before the end of October.
In addition, national ski associations have the possibility of embedding the FIS Snowboard and Freestyle News Players into their own websites.
As a new development this year, clips across all disciplines produced by Infront will be made available on the official FIS YouTube channels. This includes Alpine and Nordic events of which three minute clips will be made available by Infront within six hours from the end of each race. The content will be free-of-charge.
“Together with the FIS and all national skiing federations, our overall ambition to increase audience interest by promoting and distributing the FIS World Cup programming through television as well as digital media remains,” executive director of winter sports at Infront, Bruno Marty, said. “In this spirit, we are focusing on the development of both the established and emerging disciplines to reach new audiences and increase levels of exposure year on year.”