The Infront Sports & Media agency has extended its media and marketing partnership with the Finnish Ski Association until the 2025-26 season, while public-service broadcaster YLE has sealed a five-season extension to its deal covering Nordic skiing events.
Infront’s newly extended agreement includes media rights to the International Ski Federation’s (FIS) Nordic Ski World Cup events that take place in Finland as well as media production and selected advertising packages.
The media rights distribution and production operation includes all competitions of the FIS Men’s and Women’s Cross-Country, Ski Jumping (including Ski Flying) and Nordic Combined World Cups, all competitions of the Cross-Country, Ski Jumping (including Ski Flying) and Nordic Combined Finnish National Championships and all competitions of the Suomen Cup.
YLE’s contract will run for the next five years and comprises media rights for live, delayed and highlights coverage across all television and digital platforms with the broadcaster also handling the production operation.
Jukka-Pekka Vuori, president of the Finnish Ski Association, said: “The agreement we have concluded with Infront is extremely significant, both in financial and practical terms. It is the most important commercial collaboration agreement concluded by the Finnish Ski Association to date.”