The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.
Uefa has earned increases of at least 50 per cent in Finland and the Netherlands from recent sales of its national team rights.
Uefa last month recorded huge fee increases for its Champions League and Europa League media rights in Finland and Switzerland.
YLE will pay a 10-per-cent increase for media rights in Finland to the Olympic Games of 2018 and 2020, despite being unable to secure coverage of some of the most valuable events.
Finnish commercial and pay-television broadcaster Nelonen is set to reduce its investment in sports rights, experts say, following its move to cut jobs and dismantle its sport department.
Strong competition in the Nordics between established media groups and an as-yet unidentified player helped the Premier League double its income in the region – continuing the remarkable start to its new international sales cycle.
Modern Times Group this month capitalised on a U-turn by MTV3 to pick up the pay-television rights to the Uefa Champions League in Finland.
The CAA Eleven agency completed a host of new deals for Uefa European Qualifiers rights at the end of July, with strong results in sub-Saharan Africa and Asia.
Infront strikes first deals for new Champions Hockey League