Finland

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The Finnish Ice Hockey Association has increased the value of its domestic rights by about 60 per cent in a new deal with US media group Discovery, whilst retaining the same level of free-to-air exposure.

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.

The World Rally Championship turned down bigger offers for its rights in Finland in order to agree a deal with public-service broadcaster YLE that will allow it to hold on to content for its OTT platform,…

Fifa has earned an increase in the value of World Cup rights in Finland after the winter scheduling of the 2022 tournament in Qatar sparked competition between the country's commercial broadcasters.

MTV3 will pay about 20 per cent more for Formula One media rights in Finland in a renewed deal, TV Sports Markets understands.

Finnish public-service broadcaster YLE has renewed a rights agreement for the Ski Classics series of long-distance skiing events

International sports broadcaster Eurosport has agreed a two-year deal with the International Tennis Federation for rights to the Davis Cup finals in six of its markets

The Finnish Ice Hockey Association, the governing body of the sport in the country, has signed a six-season deal with media group Discovery for the rights to a host of national team matches from 2020-21,…

US media group Discovery has agreed a four-year deal for a host of ATP Tour events, strengthening its tennis portfolio in Finland, Iceland, Norway and Sweden

Features

The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.

Uefa has earned increases of at least 50 per cent in Finland and the Netherlands from recent sales of its national team rights.

Uefa last month recorded huge fee increases for its Champions League and Europa League media rights in Finland and Switzerland. 

Finland’s SM-Liiga defied expectations by substantially increasing the value of its media rights last week thanks to telco Telia’s entrance into the Finnish sports media-rights market.

MotoGP will be shown live in Finland again this season after a one-year hiatus, although it will be earning about 60 per cent less than from its last live rights deal in the country.

Finnish commercial and pay-television broadcaster MTV3 acquired a package of ice hockey rights from Infront Sports & Media, negotiating a slightly reduced fee, as local broadcasters wait on the upcoming sale of domestic ice hockey rights.

The Commercial Sports Media agency is confident it can grow the value of SM-Liiga domestic media rights despite a tricky local market. CSM was last week appointed as the top-tier Finnish ice hockey league’s adviser.

YLE will pay a 10-per-cent increase for media rights in Finland to the Olympic Games of 2018 and 2020, despite being unable to secure coverage of some of the most valuable events.

Finnish commercial and pay-television broadcaster Nelonen is set to reduce its investment in sports rights, experts say, following its move to cut jobs and dismantle its sport department.

Strong competition in the Nordics between established media groups and an as-yet unidentified player helped the Premier League double its income in the region – continuing the remarkable start to its new international sales cycle.

Modern Times Group this month capitalised on a U-turn by MTV3 to pick up the pay-television rights to the Uefa Champions League in Finland.

Uefa is in difficult discussions over a deal for Champions League rights in Finland after an initial deal collapsed, TV Sports Markets understands

The CAA Eleven agency completed a host of new deals for Uefa European Qualifiers rights at the end of July, with strong results in sub-Saharan Africa and Asia.

Infront strikes first deals for new Champions Hockey League

CAA Eleven busts the pan-Nordic broadcaster consortium to go market by market with the European Qualifiers and Euro 2016

The Swedish league explains why it sold its rights without a tender; TV4 Group looks to sell C More.

Market so bad in Spain that Telecinco expects to make

IEC makes breakthrough in the UK and Nordics

Finnish deal takes Infront closer to global control of skiing rights but agency denies that it paid a strategic fee for the rights