The Infront agency has invested in London-based digital media company Copa90, according to the Financial Times.
The UK newspaper said Copa90 has secured a 10 per cent cash investment from Infront under a deal that grants the company a valuation of £70m (€79.9m/$97.7m).
The FT said Copa90 will now seek to enhance its presence in Latin America and China, along with bolstering its data analysis capabilities.
Copa90 chief executive Tom Thirlwall said: “While broadcast television has the 90 minutes of each game wrapped up what we can do is bring the culture and atmosphere around everything outside of the 90 minutes to our audience in an interesting and innovative way.
“Two years ago it was all about the big social platforms. Today we’re seeing a lot of interest in our content from mobile players in the US like AT&T and Verizon and also from ‘over the top’ streaming players like Amazon and Netflix.”