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ITV pens first MMA rights deal with BAMMA

UK commercial broadcaster ITV has agreed a rights deal with the BAMMA mixed martial arts fight series.

ITV will broadcast live coverage of the BAMMA 33: Scope vs. Lebout event on its ITV4 digital channel. The event will take place on December 15 in Newcastle, UK.

UK-based BAMMA will become the first MMA promotion broadcast on ITV.

Ashley Bothwell, managing director of BAMMA, said: “With BAMMA 33: Scope vs. Lebout on 15 December we will, together with ITV, aim to bring MMA to an unprecedented number of homes in the UK.”